About Me


Hi! I'm Wendy, founder and CEO of Trendi Wendi.

I'm a style, trend and fashion-obsessed woman with over 30 years of retail management experience with many top retail brands. I love the following brands for being accessible, refined, affordable, and always on the cusp of what's in. Anthropologie, Free People, Southmoon Under, American Eagle, Amazon, Target, and more.

My retail career has allowed me the opportunity to style thousands of women of all ages and all walks of life. It's what I love!

I understand the challenges women face when trying to figure out what to wear and and how to style it. My obsession is only overpowered by my passion to help women look and feel fantastic.

I'm excited to now have a bigger influence and reach a broader audience to help even more women get it right and look amazing! I can't wait to share all the things I love with you and my hope is to inspire and empower you to look and feel your best.

Here we go!

Wendy Toof


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Brands that I have collaborated with: